Lewis Hamilton: “I am a brand and Formula 1 is part of that brand”

Four times Formula 1 World Champion Lewis Hamilton is very aware that his success at the pinnacle of the sport makes him highly marketable and accepts that he is more than just a racing driver. In an interview with Socrates magazine, Hamilton declared, “I am a brand and Formula 1 is part of that brand.” “Of course, Formula 1 ensured and gave me the platform where I could build my brand, but there is still plenty work to do,” added Hamilton, one of the highest earners in the history of F1. “I am at that deep, deep part of the ocean, where there are seemingly endless options and you cannot see the bottom.” “From my experience, I have been able to move around even more than I have in the last fortnight, and still switch it on into race mode. There is not a single moment when I am not thinking about the championship.” “I get a lot of energy from doing these different things. I find it stimulating, and you can see my results have shown that in the past.”

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